About
Built by people who've sat on both sides of the table.
We've led bids, run delivery and built technology for some of Europe's most demanding organisations. We started Outcome Works to make AI deliver real results for them.
Why Outcome Works
AI promised a lot and delivered pilots. We saw organisations spending heavily on experiments that never reached the people doing the work. So we built a company measured on outcomes: practical AI, properly governed, in production. We live our values, doing to ourselves what we deliver to our clients.
The name
Outcome Works, because outcomes are the only thing that counts. OWL, because good decisions need sharp eyes.
Leadership
Lee
Co-founder and CEO
Lee has worked across the IT and public-sector market in business development, bid leadership and strategic advisory roles. He has supported suppliers on complex EU and UK procurements, shaping winning strategies, operating models and delivery plans for outcome-based deals. Most recently he has acted as a Strategic Advisor with Brayton Global on public-sector growth.
Earlier in his career Lee built and led large bid teams delivering multi-lot framework wins and large managed services contracts, with a focus on governance, service integration and measurable benefits.
He co-founded Outcome Works in 2025 to help service providers and investors accelerate value creation through rigorous go-to-market design, commercial modelling and delivery assurance. In addition to advising technology firms, Lee works with partners on market entry, due diligence and sales transformation, bringing a practical, results-driven approach to securing strategic deals.
John
Co-founder and Sales Director
John has operated in the IT industry for over 40 years, starting as a mathematician in the defence sector. In the mid 1980s he provided bidding and business development services for Logica plc (now CGI). In 1997 he moved to CMG to work in strategic outsourcing and partnership-based IT and BPO deals.
Following some large strategic wins, John and some colleagues founded one of the UK’s first bid management companies, helping suppliers win large outcome-based deals in the public sector.
In 2009 John set up Landseer Partners, a strategic advisory company that helps service providers win large strategic deals, advises new market entrants and supports private equity companies undertaking sales due diligence on potential acquisitions. Alongside running Landseer Partners, he helped found Outcome Works in 2025.
Mark
Co-founder and CTO
Mark has operated in the IT industry for over 25 years across government, defence, education and automotive sectors. His career has included leadership roles at Serco, HPE, PA Consulting, GM and AWS as CTO, CIO and Chief Architect.
He is known for secure, complex systems design within defence and government, and is a dedicated advocate for cloud, data and AI technologies.
Mark is a Fellow of both the British Computer Society and the Royal Society of Arts, and a Chartered Engineer. He is a co-founder of Outcome Works.
What we believe
Evidence over claims
If we can't prove it, we don't say it.
Honest challenge
We tell clients what will fail, not what they want to hear.
Build it properly, once
Lasting systems, not demos or boiler-plated artefacts.
Capability that stays
Success is a client who no longer needs us for that problem.
Where we are
Outcome Works Ltd is a UK company, working across Europe. Headquartered in London with remote offices across Europe.
Let's work together
A 30-minute conversation is all it takes to find where AI can make a real difference for you.